the BALTICS mcdonald’s app
McDonald’s Baltics is a mobile loyalty app for customers of the brand in Lithuania, Latvia and Estonia. Its main purpose is to offer users personalized deals, provide information about new promotions, products, and nutritional values. As well, users can always find a detailed description of all McDonald’s restaurants in the region and access McDonald’s customer service.
Goals
Goals- Get the best deals based on the user’s personal preferences and behavior
- Find information about new promotions, products and nutrition information
- Search for the nearest McDonald’s restaurant and get the full info about it
- Increase the loyalty of the customers with the help of access to the customer support.
Initial Request
Initial Request
Color Scheme
Color SchemeColors and Color Codes
Active color
main text
Additional color
plain text
warning color
backgroundIconography
IconographyLinear set of signs, specifically designed for the McDonald’s app
Wireframes
WireframesOur first step was exploring user experience and crafting wireframes.
Entire set of nearly 40 screens of wireframes
Onboard
OnboardThis is a quick tutorial that reveals the key features of the app, shows how it works and how to use it. It’s easy to get all the benefits with the app!
It’s all you need
It’s all you needCheck the new products, exclusive offers and hot news and discover McDonald’s restaurants in your area. It’s all you need for that McDonald’s experience.
There’s more than meets the eye
There’s more thanWith so much food to choose from, you’ll have Mmmmore to love.
- product level 1
- product level 2
- product level 3
Big. Beefy. Bliss.
Big. Beefy. Bliss.Discover the description of the meals, their nutrition and possible allergens. You can like meals and add them to your favorites.
Nutrition calculator
NutritionAdd your favorite foods and track your daily caloric consumption to control your nutrition and stay fit!
Offers
OffersChoose an offer that appeals to you, activate it and use the benefits. It's that awesome!
Offer Details
Offer DetailsHere the users see the timer after its activation, relevant offer and the QR-code to be shown to a cashier.
You deserve a break
You deserve a breakSearch for the nearest McDonald’s restaurant around you and take a break. You deserve it.
Time spent on design
Time spent on design
UX design
-80 hours
UI design
-80 hours
MVP Development
MVP DevelopmentWe developed the following features for the MVP version:
- Registration and authorization
- Integration with a third-party Saas for app content (redeeming offer benefits, restaurant info, ads)
- Analytics: Google, Fabric, Crashlytics
- Content localization
- Multi-language capability
The team that built the MVP version consisted of:
- iOS developer
- Android developer
- QA engineer
- Project manager
The work required 13 sprints totaling 520 hours.
The application was released on June, 17, 2016.
The statistics for the first two months following the release are as follows:
ios- Total installs - 19K
- Daily active users - 400-500
- Daily new users - 50
- Crashfree - 100%
android- Total installs - 20K
- Daily active users - 700-800
- Daily new users - 126
- Crashfree - 99,4%
Support and Ongoing Work
SupportWe continued to work on the application following its successful release. The implemented features included:
- Product categories
- Custom admin panel for managing products
- Manual language choice
- Third-party push notifications
The services we provided at this stage comprised iOS, Android, web back-end and web front-end development, QA and project management.
The update was released in August 2016.
Final Results
Final resultsThe excellent performance of McDonald’s Baltics helps our client to achieve their business goals and the results thus far have even exceeded their expectations.
